Search Engine Optimization Part3

Home Page Optimization

In addition to page optimization for search engines, it is also important to optimize your site's home page for customers in order to make sure it functions efficiently.

• Make sure your home page builds credibility and directs consumers to the most important parts of your site.
• Target your most competitive keyword phrase with the home page or with a page that is directly linked to from the home page.
• Link to the major theme pages from your home page.
• Link to your home page from every page of your site. Include your site name and/or the home page’s primary keyword phrase in the text links pointing to it.
• If you think your site is being filtered out of the search results for being too focused on a word or phrase, you may want to make the link to your home page just say something like “home”.

Site Optimization

Your home page is just the starting point for what will probably be a very multi-layered and multifaceted website. As such, it is important to look at every page your site contains to ensure a cohesive, streamlined design that works well with search engines as well as customers. Keep the following in mind:

• Use text-based navigation.
• If you use graphic navigation, use descriptive alt text for your image links, and link to your primary pages from every page of your site using footer text links.
• Use descriptive/keyword-rich breadcrumb navigation to help search engines understand the structure of your site. 

       e.g., home page link(use keywords in it) > level 1 > level 2 > page I am on

• Use a site map to help search engines spider through your site.
• Whenever possible, use descriptive text when linking between pages of your site.
• Link to other resources that improve your user’s experience. If you reference research and trusted sources within your content, readers will think of your content as information, rather than simply being sales-oriented.
• Deep link to related articles and content from within the active content section of your page copy.
• Use CSS to improve the look and feel of your pages. Put it in an external file.

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Credits: AARON MATTHEW WALL

Search Engine Optimization Book